On March 24, 2026, Ms. Nguyen Thi Thanh Tam, General Director of Hanoi IEC Co., Ltd. and representative of the Thüringen Economic Development Agency (LEG Thüringen) in Vietnam, attended the 18th Thüringen Foreign Trade Conference in Jena, Germany. At the event, the Hanoi IEC representative discussed the Vietnamese market and cooperation opportunities for Thüringen companies.

A Forum Connecting Thüringen Businesses with International Markets
The Thüringen Foreign Trade Conference (18. Thüringer Außenwirtschaftstag) took place at Volkshaus Jena, focusing on marketing strategies and the development of international sales for small and medium-sized enterprises. The program combined expert sessions, market consulting and business networking activities.

This is an annual forum for Thüringen companies to update information, exchange experience and explore business opportunities abroad. In a volatile international market, access to practical information and direct exchange with market experts give companies a better basis for building suitable development plans.

Hanoi IEC Shares Practical Insights on the Vietnamese Market
Attending the conference, Ms. Nguyen Thi Thanh Tam shared about the potential for cooperation, investment and human resource development in Vietnam. As LEG Thüringen’s representative in Vietnam, she offered practical views on the market and discussed opportunities for Thüringen companies.

The discussions aimed to help companies better understand the Vietnamese market, identify suitable areas of cooperation and find partners. Besides business development opportunities, vocational training and human resource development are also connection areas that Hanoi IEC is keen to promote in Vietnam–Thüringen cooperation. For companies exploring a new market, information from an organization with local working experience is a useful basis for evaluating opportunities and preparing approach steps.
Strengthening Cooperation Between Vietnam and Thüringen
Hanoi IEC’s participation in the Thüringen Foreign Trade Conference 2026 helps maintain exchange between the state’s business community and the Vietnamese market. It was also an occasion for Hanoi IEC to meet partners, update on companies’ needs and explore directions for cooperation in the coming period.

By providing market information and connecting partners, Hanoi IEC continues to help Thüringen companies explore cooperation opportunities in Vietnam, including vocational training and human resource development. Companies and organizations interested in Vietnam–Thüringen cooperation opportunities can contact Hanoi IEC to discuss their needs and receive suitable information support.

